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Think Tank

Business Tree



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Books by Hank Moore

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Any company or organization is like a tree. It seemingly looks the same each day but sheds leaves, lets its limbs rot and applies "band-aid surgery" to its branches late in life. Therefore, it does not fully grow and bloom. Often, it withers and dies an early death.

The Business Tree™ has 7 major parts... 5 primary branches, a trunk (6) and the base (7):

1. The business you're in
2. Running the business
3. Financial
4. People
5. Business development
6. Body of Knowledge
7. The Big Picture

No single branch (business component) constitutes a healthy tree. None of the limbs and twigs on each branch (staff-consultants) provide all nourishment required to breed a healthy tree (company). Each branch has its proper responsibility and should learn to interface with the others.

The Business Tree will not stand without a trunk and the base. These keep the branches, limbs and twigs (divisions, consultants and vendors) on a growth curve. Trees with thicker bases and deeper roots will sprout greener (be profitable), shed less often (fewer corporate flaws) and live longer (dominate its industry).

7 stages in the evolution of a business, subtitled The Path from Pleasure to Success:

1. Transient Pleasure
2. Big Letdown
3. Crisis
4. Pain
5. Semi-Permanent Joy
6. Assuring Future Success
7. Truisms to Navigate Your Journey

Leadership development, mentoring and creative ways of retreading old knowledge to enable executives to master change, rather than feel as they're victims of it. Executives' value to organizations, employees, customers, influential constituencies and ascendancy to management is a direct reflection of mastering the life skills listed on The Learning Tree™:

1. Life
2. Living Well
3. Working Well
4. Education
5. Philosophy
6. Self Fulfillment
7. Purpose and Commitment

Most companies and their officials typically deal with only three components at any time. This presentation is to help them understand the bigger scope, better utilize colleagues-consultants and take a more wholistic longterm approach to growing business and sustaining success.

(with their percentages per role-function-activity)

Branch 1. The business you're in (10%)

• Rendering the service, manufacturing the products (5%)
• Professional abilities, specialties, skills, expertise (5%)
Tree Bullet

Branch 2. Running the business (14%)

• Administrative practices, procedures, operations, structure, review (4%)
• Physical plant (3%)
• Technologies (1%)
• Equipment, supplies, systems (2%)
• Distribution (4%)
Tree Bullet

Branch 3. Financial (10%)

• Cash flow, forecasting, budgeting, trends (4%)
• Equity and debt financing (1%)
• Accounting and record keeping (4%)
• Banking and investing (1%)
Tree Bullet

Branch 4. People (28%)

• Recruiting, hiring and supervision (5%)
• Human resources management (3%)
• Empowerment, team building (7%)
• Training, incentives, involvement (10%)
• Professional-executive development (3%)
Tree Bullet

Branch 5. Business development (23%)

• Corporate imaging (4%)
• Perceptions and realities (1%)
• Marketing (5%)
• Sales (7%)
• Promotional techniques, strategies (2%)
• Tactical reviews, modifications (2%)
• Marketplace sensitivities, adaptabilities (2%)
Tree Bullet

Category 6 (trunk). Body of Knowledge (8%)

Tree Bullet

Category 7 (roots). The Big Picture (7%)