Books by Hank Moore
of Management Resource Institute
Per each category on The Business Tree
1. The Business You're In
Crystallize for management what business the organization is actually in, versus what it may have started out to be.
Facilitate management to understand-interpret customer wants-needs, how to deliver the product-service and realize efficiencies of operation.
Analyze and recommend growth strategies, including adding or deleting business units, going public, merging or diversification.
2. Running the Business
Conduct independent studies to optimize the company's efficiency potential, capitalize upon strengths (uncovering hidden ones), excel in the marketplace, reduce internal costs and plan for orderly, sustained growth.
Facilitate writing of departmental plans to accomplish objectives in rapid time.
Establish viable benchmarks for success.
Help management put financial aspects into focus with all other company dynamics.
Work with financial professionals to incorporate other company aspects into their planning and operations.
Write and produce corporate Annual Reports.
Analyze human dynamics from a Corporate Strategist viewpoint, helping management to optimize talents for overall company growth.
Facilitate executive development and leadership programs, in such a way as to unify company Vision and strategies.
Facilitation of the management team toward their own problem resolution.
Establish philosophies and policies to empower the company to excel at team building, training and quality initiatives (rather than to perpetuate the process of niche consultants-vendors conducting activities in a vacuum).
Review consultants who provide services in this category (organizational development, training, mentors, human resources).
5. Business Development
Analysis of existing marketing strategies, so that resources may be spent more efficiently.
Consult the company on perceptions vs. realities, strategies vs. techniques, tactical modifications vs. promotional campaigns.
Review consultants who provide services in this category (corporate communications, marketing, public relations, advertising).
Consultation in customer relationship management.
6. Body of Knowledge
Research and consultation with management on external forces affecting company growth...mostly outside their control but which can limit business opportunities. These include regulators, governmental entities, communities and threatening socio-economic situations.
Counsel management to gain new insight about the future of business, viabilities for change management, emerging issues and next steps.
Create crisis management and preparedness programs.
Help clients to build strategic business alliances.
7. The Big Picture
Facilitate the process of building a clear, cohesive, operational Vision for the company.
Conceptualizing a specific action plan in which all levels of the organization will support.
Facilitating programs where progress is measured and maintained.
Working with clients to take concepts (quality management, ethics, outside-the-box thinking) out of the esoteric and into profitable operation for the organization.
Recommending new ideas and business practices which surpass the niches of consultants, which will give the company a competitive edge and staying power.
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